The government is making a passionate appeal for us all to include more aesthetic charm in our day-to-day life. The current version of the National Planning Policy Framework uses the term “beautiful” with an interesting frequency, a total of eleven times. These references highlight the government’s push for enhancing the appealing qualities in our surroundings.

New Office for Place: A Vehicle towards Beauty

An initiative to bring the government’s vision to fruition has already been set up – the Office for Place. This new entity has been designed with a mandate aimed at enabling the creation of more beauty, highlighting the importance that aesthetics holds in the government’s policy planning.

Crafting a Beautiful Vision

Aesthetic value and design is at the heart of this new emphasis on ‘beauty’. Regardless of what the project might be, our living spaces or work environments, all structures have an impact on our senses. We interact with these constructions on a daily basis. The emotional impact they carry is profound which underscores the critical need for visually appealing design.

Beauty in All Forms

When talking about beauty, it’s more than just visual appeal. Beauty incorporates the way a place makes you feel; its ambiance and the aura it exudes. The government’s aim of bringing more beauty into our lives is directed towards improving the overall quality of our everyday experiences – contributing to joy, serenity, and satisfaction.

Taking Action

An important first step towards implementing this vision is the establishment of the Office for Place. With a targeted remit focused on creating more beauty, it will serve as a guiding body ensuring that newly planned projects or renovations of existing ones adhere to the ethos of enhancing their aesthetic value.

Beauty in Policy Planning

The current version of the National Planning Policy Framework has set a precedent by incorporating the term ‘beautiful’ eleven times. It’s all part of the government’s strategy to shift policy in the direction of beauty, recognizing the significance aesthetics has for quality of life and societal wellbeing

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Looking Forward: A Beautiful Future

As we advance, the emphasis on beauty in public and private spaces is likely going to increase. The new Office for Place will play an instrumental role in seeing this vision recognized, helping to shape the aesthetic facet of our cities, towns, and countryside. Therefore, national planning policies are poised to undergo a beautiful transformation for us all to experience.